Friends School of Baltimore

SUMMER AT FRIENDS

with 2Fold Collective

One of my major projects at 2Fold Collective was for
the Friends School of Baltimore. We were tasked with 

redesigning their Summer at Friends summer camp brochure. Although based upon their original branding,
we were allowed a bit of artistic freedom in terms of color choices and imagery to ensure the brochure was more fun than their more serious academic materials.

Although based upon their original branding, we were allowed a bit of artistic freedom in terms of color choices and imagery to ensure the brochure was more fun than their
more serious academic materials.

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I was responsible for the initial
look and feel. I carried over the
sharp angles used in their other
print materials and introduced
the idea of using icons, wavy
lines, the circular motif, and the quotation typography. 

We also created various advertisements based on
the branding of the summer camp brochure. These advertisements ranged from magazine layouts to
digital advertisement banners. We also created an application form for parents, which was as much a
technical challenge as a design challenge due to the
sheer amount that needed to be included in the form. 

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